The global natural personal care market could be due a boost in the coming years as brands begin to look at positioning themselves as ‘truly natural’ in order to gain the trust and acceptance of consumers.
In 2013 the China market for natural personal care is estimated to have grown by a stunning 24%, as a battle unfolds between domestic and international brands, according to Kline.
The global natural personal care market has flourished in recent years and despite stabilising in mature markets, it continues to chart impressive figures, particularly in China.
Many brands struggle with entry into the complex cosmetics market in Asia due to distribution issues, but natural personal care brands are now turning to concept stores in a more direct approach.
Germany is still one of the strongest markets for natural beauty and personal care products, according to organisers of the natural trade show Vivaness.